If you’re a content creator looking to land more brand deals or freelance gigs, your portfolio is your greatest asset.

Unlike a resume, which lists skills and experience, a UGC portfolio shows potential clients exactly what you're capable of creating. The best portfolios not only highlight your content but also guide brands to the next step: contacting you for a collaboration.

Here's how to create a UGC portfolio that converts.

1. Choose the Right Platform

Your portfolio’s platform is the foundation of your professional image, so it’s essential to choose one that caters to your needs as a UGC creator. Opt for user-friendly, media-friendly platforms that allow you to showcase your work easily.

Popular options include Wix and Squarespace for their drag-and-drop simplicity and built-in templates that are optimized for images and video. For more experienced creators, WordPress with a reliable hosting service like Bluehost offers more customization options, giving you greater control over the design and functionality of your portfolio.

If video content is a significant part of your UGC work, ensure the platform allows seamless video integration and fast loading times. Many creators find YouTube or Vimeo embedding tools useful for displaying video content in a clean, professional way. These platforms allow for custom branding, which can enhance your portfolio’s appeal to potential clients.

Whatever platform you choose, ensure it is mobile-responsive, as many brands will be browsing your portfolio on smartphones and tablets.

2. Showcase Your Best Work (Not All of It)

Quality always trumps quantity. The temptation might be to upload every piece of content you've created, but too much can overwhelm a potential client. Be selective. Include 5-10 of your best pieces that reflect the type of work you want to be hired for. Whether it's branded content, user-generated reviews, or creative reels, make sure each piece demonstrates your unique style and strengths.

A clean, curated selection makes it easier for brands to assess your capabilities quickly. Highlight content that has performed well in terms of engagement or content on which you’ve received positive feedback.

3. Tell Your Story

Brands want to know the creator behind the content. Include a section in your portfolio dedicated to your story—a short bio explaining who you are, what drives your creativity, and why you love creating content. Sharing a bit of your personality can help potential clients connect with you on a personal level.

This bio doesn’t have to be lengthy, but it should be impactful. Let your tone reflect your work: fun and vibrant if you're all about TikTok dance trends, or professional and polished if you're focused on high-end photography.

4. Create Case Studies with Metrics

If you’ve worked with brands before, feature them as case studies in your portfolio. Each case study should include the following elements:

• The Brief: What the brand asked for.

• Your Solution: How you approached the project.

• The Outcome: How your content performed in terms of engagement, clicks, or conversions.

Metrics are crucial here. Numbers like engagement rates, click-through rates, or reach provide concrete proof that

your content delivers results. Even if you’re just starting out, you can use engagement statistics from personal projects to illustrate your impact.

5. Include Social Proof

Nothing convinces a potential client more than social proof. This could be testimonials from brands you’ve worked with, positive feedback from followers, or even featured shout-outs from reputable sources. Incorporating screenshots of comments or emails praising your work adds legitimacy to your portfolio.

If you're a UGC creator who frequently works with brands on Instagram or TikTok, consider embedding actual posts with high engagement to give your portfolio more credibility.

6. Add a Clear Call-to-Action

Your portfolio should guide potential clients to the next step—contacting you. Make sure you include a clear and easy-to-find CTA (Call-to-Action) on every page of your portfolio. Whether it’s a button that says "Work With Me" or a contact form at the bottom of each section, make it simple for brands to reach out.

It’s important that the contact process is seamless. Include your email, social media links, or even a booking calendar so clients can easily schedule a meeting with you.

7. Keep It Updated

The creator landscape evolves fast, and so should your portfolio. Make it a habit to update your portfolio regularly with your latest and best work. Remove outdated content, add new case studies, and keep your bio current. Brands appreciate portfolios that reflect a creator’s most relevant work.